Beauty cosmetics giant Lancome has launched a new line of mascara and eyelashes that look a lot like eyelash curlers, and it looks like it’s a hit with customers.
Lancome Cosmetics’ new mascara line, which is being launched on May 21 in London, features a metallic black and white design, a high-end brush, and a metal applicator.
The brushes are made from high-tech stainless steel.
According to Lancome Cosmes website, the new mascaras are designed to “make lashes look longer, fuller, and more voluminous” and they also look and feel like eyelashes.
The brushes are designed for those who prefer a natural looking look over a high end brush, with a wide range of brushes and colours to choose from.
“These products are made to make lashes look long, fuller and more volume,” Lancome’s website states.
“They are also designed to make eyelashes look fuller, longer, and voluminously longer.
They are formulated with a range of brush shapes to achieve the ideal look for any person, from an everyday beauty aficionado to a glamorous glamour model.”
Lancomes new mascara will be available in four shades, and is described as having a “soft and luxurious finish”.
Lancome says it’s made with “super-fine micro-fine silky micro-crystalline silicon, which gives the lashes an ultra-soft, long-wearing finish”.
“They’re a must-have for every beauty lover,” Lancomes website states of the new mascara.
While the new products aren’t the first mascarash line to be announced by Lancome, the launch comes on the heels of the company’s launch of its first eyelash curl in November.
We recently spoke with Laura Liddell, Lancome UK’s director of beauty, about the new line.
“It’s something that Lancome really wanted to create, but was not sure what to do with,” Liddells told LIVE .
It’s a new product and we wanted to make sure we were making a product that was as safe as possible, but also as affordable as possible.
“We’ve got a lot of innovation happening in the world of cosmetics, and this is just a great example of that,” she added.
As we reported earlier, Lancomes new eyelash product, the Favourite Lashes, is currently in limited supply in the UK.
However, the company has confirmed that it will release a new eyelashes line with a “stronger formula” in the next few weeks.