Three women are suing cosmetics brand Shiseido after they claim that their face, body and hair were made to look different.
In a lawsuit filed in the US District Court for the Northern District of California, three women claim that the cosmetic company used “fake-like” pigments, fake-like makeup, fake pigments and fake hair to create “a more human” look.
According to the lawsuit, the defendants also created “fake skin, fake hair, and fake nails”.
Shiseido has not responded to the allegations.
According a Reuters report, the cosmetics company is owned by the Tokyo-based conglomerate, Tokyo-Mitsubishi, which is currently facing accusations of paying bribes to officials in the government.
“The defendants use these ingredients to create fake-looking products to make customers feel more comfortable and confident,” the lawsuit reads.
“In essence, they have used a product to make their products look more human, like a fake human,” said the lawsuit.
“To be honest, it feels like I’ve been sold a bill of goods,” said one of the women in the lawsuit.(AP: Tomohiro Ohsumi)The lawsuit claims that Shiseidos products are marketed to “young people and young women, as well as those who have less money”.
“This is a way to increase profits for the defendants,” the women said in a statement.
“Their aim is to get more people to buy their products.”
In a statement to Reuters, Shiseida said it “will vigorously defend” the lawsuit and has taken steps to ensure that “we are following all laws and regulations”.
“As part of our commitment to maintaining a healthy and ethical workplace, we have initiated a comprehensive compliance program to prevent any further violations and to make sure that these issues do not reoccur.”
According to Reuters’ report, several other companies, including K-beauty brand Clinique, have also been accused of abusing human rights by their own employees.
“These allegations are based on a lack of knowledge and no legal merit,” said K-Beauty’s founder, Lisa Lacey.
“We are committed to providing high-quality, ethical and safe products to our customers.”
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