The Melt cosmetic empire is set to expand its global footprint by opening new markets around the world, a major step in the company’s strategy to increase sales, as it expands internationally.
The cosmetics company announced Wednesday that it has opened a global expansion center in Hong Kong, as well as offices in India, the U.K. and Japan, as part of the $1.4 billion deal to buy the Los Angeles-based beauty brand.
The global expansion, which will also include a global distribution network, will create a combined cosmetics brand with about $10 billion in revenue and reach 1.4 million global customers, according to Melt CEO John McPhee.
The company said the new distribution centers will provide “new ways to reach global customers,” as well expand into new markets, including emerging markets in Asia and Africa.
Melt, founded in 1980, has more than 100 stores in 20 countries.