AOA’s K-Beauty line is already a hit in Korea, with customers lining up in the middle of the night for the products to be delivered.
K-Pop star Kim Yeo was the first celebrity to launch her own line of K-Cosmetics at a shopping mall in Seoul last year.
“Beauty is the new fashion,” Kim said of the trend when introducing her new line at the mall.
KKBeauty, the first K-POP brand to hit the US market, has now grown into a $1 billion company and a Korean version of cosmetics giant Sephora has also recently announced a partnership with K-Brand.
However, a Korean cosmetics shop is proving to be a tough sell for some AOA members.
“They have such a great selection of K beauty products,” said an AOA-affiliated member who requested to remain anonymous.
AOA members tend to be more frugal with their spending, preferring to buy fewer items and buying only at their own convenience.
According to one AOA insider, there are several reasons why some AOS are reluctant to use K-pop products.
Some AOA stars have started to opt for cheaper and simpler products such as makeup, lipsticks and mascara, while others prefer more expensive products such a face mask, lip gloss and eyeliner.
One AOA AOA representative said the majority of the members prefer using the brand because of its strong connection with AOA.
But one AOS member who prefers using K-cosmetics has a different take on the issue.
He said the brand is becoming increasingly popular with members and they often ask for the same products over and over again.
K-beauties are also becoming popular among younger members because they are cheaper than other brands.
The representative said some AOs are buying K-pops in bulk, with some purchasing more than one product.
A Korean cosmetics store called 하국어 is one of the largest K-commerce outlets in Korea.
It has about 15 stores in the country and is also a major seller to Korean cosmetics brands.