It’s hard to believe the UK’s beauty industry is in its death throes.
The recession has left some brands struggling to survive, while other retailers have gone into administration.
Ulta, the world’s largest beauty retailer, has been closed since April.
But some brands are still thriving.
Beauty guru and founder of beauty brand Thrive Cosmetics, Sue Taylor, said the UK beauty market was “still going strong”.
She said she was “very optimistic” about the UK cosmetics industry.
“The UK is still a big player and still going strong,” Ms Taylor told the BBC.
“It’s a great place to be a brand and it’s also a great market to do business.”
Beauty products range from products for skin care to high-end cosmetics for women with skin problems.
But the UK has also been hit hard by the rise of China.
China accounts for about a quarter of UK beauty sales and has been a key driver of the industry.
There are also concerns over the health and safety of ingredients in cosmetics.
According to the Food Standards Agency, there are more than 100,000 cosmetics recalls each year.
“We are very aware of the issues and concerns,” said Ms Taylor.
“Our response to those issues has been to make the products safer.
We have an established process for that and that process is very well understood by the industry and is already being adopted by the manufacturers.”
Ms Taylor, who started the company with husband Michael in 1997, said that the industry was now on a journey to a sustainable future.
“I think the UK will be a much stronger and more vibrant place in the years to come,” she said.
The BBC understands there are around 30,000 beauty brands in the UK, but this figure has been growing.
Image copyright Thinkstock ‘The beauty of being a brand’ Image caption The BBC’s Victoria Bales travelled to China for a story about the beauty of owning a brand