— The cyber security boom is spreading to beauty retailers, but not as quickly as we would like.
According to a new report from the Beauty and Cosmetics Industry Association, only 4.7% of all beauty retailers surveyed said their cyber security had gone up since last year, compared with an average of 7.6% of retailers in 2016.
This year, the average percentage of retailers reporting cyber security has fallen to 4.5%.
“While we’re not seeing the same level of growth across the industry, we are seeing some improvement,” said Lisa McQuaid, CEO of the association.
“We know that the number of retailers that have been investing in cyber security are growing.
So, the data is starting to show that we’re seeing some growth.
And that’s the exciting thing.”
McQuaid pointed to several trends.
First, retailers are reporting a surge in customer traffic from emerging markets like China and Russia, where cybersecurity is becoming a major concern.
Second, they’re reporting a significant increase in sales through the holiday season.
And third, they are seeing an increase in engagement, meaning more people are interested in buying from them, which is good for the industry overall.
McQuabaid also pointed to some of the biggest growth trends in beauty retailers this year.
“As a beauty retailer, we have to be ready for any and all cybersecurity threats,” she said.
“If we don’t make the investments that we need to make to protect our networks, our customers, and our brand, we will all pay the price.
And so, we’re all in this together.”
The Beauty and Cosmetic Industry Association is a trade group representing more than 800 of the largest beauty retailers in the United States.
The group works to advance the interests of the industry and the communities it serves.
The Association’s 2017 report, Beauty and the Beauty Shop, highlights a few of the major trends and trends it believes will be the defining issues in the beauty retail industry for years to come.
McDonalds, Target, Ulta, Macy’s, Target and CVS all announced that they are investing in security in 2017.
Macy’s announced in August that it would hire more than 200 security experts and install more than 20,000 additional cameras to ensure its stores are secure.
Ulta has increased security measures at its stores and online.
CVS announced in October that it will hire more security experts to guard its stores.
Target said in November that it has invested in 100 additional security cameras in its stores to increase security measures.
And, Ultaeam is installing 2,000 security cameras on its stores in anticipation of the arrival of the Cyber Monday shopping season, which will begin on Dec. 2.
McQueensa says that all of the retailers are following the same security strategy and that all have security cameras installed.
“What you’re seeing now is that there is a growing interest in security across the board.
So retailers have to go where the demand is,” she explained.
“You’ve seen a lot of retailers are seeing increased activity.
You’ve seen more shoppers, you’ve seen increased traffic to their stores.”
McQueaysa also believes that the beauty industry has made the right decision by investing in cybersecurity.
“The beauty industry is going to be a part of the solution for a long time,” she added.
“In the past year or so, there has been a lot more awareness in the community of the importance of the cybersecurity in this industry.
It’s important to have a security culture and to have security measures in place so that they’re going to last a long, long time.”
McDonald’s has implemented its own security protocols in its storerooms and online store.
It has installed security cameras throughout its stores, online stores and on its websites.
Ultaeams security measures have been enhanced with the help of security experts.
Target also implemented security measures with the assistance of security professionals.
Cvs has added its own cameras and additional security measures on its website and in stores.
And in addition to investing in more security, the industry is taking a leadership role in supporting cybersecurity efforts in other sectors, like food, pharmaceuticals and consumer goods.
“When you think about the food and pharmaceuticals industry, it is a sector that is going through a lot right now,” McQueaysas said.
McQueas also believes it’s important for consumers to understand the cyber security implications of what they’re buying.
“It’s important that we educate people about cybersecurity and what it means to them, what the risks are,” she concluded.
Mcqueaysa says the industry needs to keep its focus on customer service, customer safety, security and customer service.
“Every time we see an increase, it’s good,” she noted.
“And I think the consumers will support it.”
The report also offers a look at some of these other sectors that have already responded to the increasing security threat. “Food