The latest in the cosmetic revolution is the proliferation of profusion.
And with that comes a whole lot of potential for disaster.
As consumer demand for cosmetics grows, so too does the threat of the profusions that threaten to overwhelm the supply.
The biggest concern for consumers, it turns out, is that these cosmetics companies are selling so much that the products they’re selling aren’t really worth the money.
The bigger the gap between what a product is actually worth and what it’s selling for, the more likely it is that the product will be overpriced.
The latest research by consumer research firm Brand Intelligence shows the cosmetics industry is on the verge of reaching an unsustainable level of price inflation.
In the last year, the average annual increase in the average price of a cosmetic product in the United States has been a whopping 10 per cent.
“That’s a big increase from 10 years ago, which was around 5 per cent,” says Dan Pomerantz, the brand marketing manager at Brand Intelligence.
“In the last few years, we’re seeing a lot of that increase, which is a very, very big jump.”
So how do you stop the profudation of cosmetics?
First and foremost, stop the sales of products that don’t really have a use.
The key is not the price, but the quality of the product.
“We want to make sure that we’re producing something that we think is going to have value to our customers, and we think that value is going for something that people really love,” says Pomeranz.
“You can’t make an exception for products that you really like, and you’re not going to be able to get a good return on that investment.”
So, instead of the products you’re going to want, focus on products that are going to deliver a good value.
This means products that make people happy.
It’s not enough to sell a good product for $20, says Pominantz.
You need to make it something that you actually enjoy.
“For people that love to take selfies, a lot more than you think,” he says.
“It can be something that’s really good and really useful for them, but also, you need to have something that they can use again and again and then it becomes a habit.”
It’s this habit of using products that people like to buy that will keep them buying the products.
Pominanz’s brand, for example, has a range of products for men that include an eyebrow pencil, a mascara, a eyeliner, a blush and an eye shadow.
The brand has been selling a range that’s so popular that it’s sold out.
“They’re actually quite popular,” he tells The Weekend Australian.
“The brand has grown from a very basic line that we did with one eyebrow pencil to now a range like that, which we’ve sold out of.”
And it’s not just the eyebrow pencils that have become popular.
Pomerantsons eye makeup collection is now available in a range which includes eye shadow, lipstick and eye shadow products.
“What we’re finding is that people are really finding value in the beauty products that they like and they’re finding value through the makeup, too,” he adds.
And that’s not a bad thing.” “
Now people want products that really work with their face.
And that’s not a bad thing.”
When it comes to using products to make people happier, there are a few simple rules that all cosmetics companies should follow.
Ponder those rules carefully.
It doesn’t matter what brand you’re looking at, or what brand of product you’re using.
Don’t forget to test each product before you buy it.
The more you test the products before you use them, the less likely they are to overcharge you.
And Pomerans rule number one: Always use good quality products.
There are two main types of products you should avoid: mass produced products and mass produced goods that are not made with human skin.
“I think mass produced cosmetics are really harmful to our skin, as you can see from the skin tests that we’ve done with cosmetics,” says Brand Intelligence’s Pomeranzes.
“If you’re buying a lot from one place and you don’t do your research, then that’s going to mean that the quality is going out the window.”
There are products that Pomerannzes say don’t make you look good, but they are the most popular: foundation, blush, mascara, eye shadow and lip gloss.
Pimperants beauty products also have the highest rate of contamination.
Pomers and Pominannes advice is to avoid products that aren’t made from human skin and to test the quality before you go to the shops.
It also doesn’t hurt to take a closer look at the packaging of the cosmetics.
“A lot of people don’t realise that cosmetics have been around for a long time and that people have been making cosmetics for a very long time,” says Mark