Beauty brands that rely on Everclear mascara have started to release their own mascaras that contain more ingredients and less harsh chemicals.
New formulations for mascarasers contain fewer ingredients and fewer harsh chemicals, which have been shown to help people stop falling into drug and alcohol addiction.
More from The Wall St Journal: Mascara companies say they have not yet tested the new formulations for safety, but they say it is safe for use.
They say the new formulas are also less expensive than Everglades mascara and are available in larger sizes, which consumers can buy online.
The companies that make the mascarashes also say they do not make or sell the products in the United States.
It has not been proven that the new products are safer than everclear, which is a synthetic version of Everclear that has been shown in studies to have toxic side effects including heartburn, asthma and breathing problems.
Since the new mascarases are more expensive, they may be less effective for people trying to cut down on their drug and/or alcohol addiction, said Anna Lea, an assistant professor at the University of South Florida’s School of Business and Public Policy and co-author of the report.
“They may not be a great way to get people to stop, but it’s still a safe way to use them,” she said.
The report says the new cosmetics are not safe for most people.
They are “not as safe as Everclear, not as safe [as] a lot of other mascara, and not as effective as Everglides.”
The new products do not include the same ingredients found in Everglade, including parabens and phthalates.
They also do not contain the newer, less-toxic Everclear formula.
The new mascara comes with a $10 lab-tested seal and is available at stores in the U.S. and at Sephora.com and Amazon.com.
Moms with children often purchase mascara, even though it can have side effects, such as a burning sensation or irritation.
The new products, however, are not labeled to warn women of the potential side effects.
Even though some brands of Everglaze have removed the paraben and phytosanitary-grade ingredients, they still contain other chemicals that can cause allergies, Lea said.
A spokesperson for the makeup company Sephort told The Wall ST that it does not comment on product safety, and declined to comment further.
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